Porsche Sportscar Together Day Moscow

whomakesit on 08/26/2020

The main challenge of this project was, first and foremost, to work on the brand’s field, combining different branches of visual communication of Cayenne Coupé, 911, Sportscar Together Day, and Porshe Motorsport. Using a minimal amount of graphic tools, we created the identity for the festival, POSM design, staff uniforms, interior and exterior design of the location, and cars. As a starting point, we used the cult of sports aesthetics and notable design techniques that have already become somewhat of a fetish in the Motorsport fans world. We thought, what if we designed a badge, a track map, a garage box, and staff hoodies as if we were creating a sports car wrap? That is why all the materials have a single principle in their core. It is fully revealed in the key visual where the new Cayenne Coupé is wrapped in the signature graphics of a festival just like a race car would be.