Beck's Boombox

An eclectic mix of musical genres influenced the newest range of New Zealand exclusive Beck’s bottles. Each label motif is a reflection of cover art for a specific genre of music, in an exaggerated, almost clichéd way. From indie to hip hop, rock to pop, heavy metal to punk, Beck’s captured the varied sounds that are ever-present in the NZ music scene. The brief was to create a pack to show off these new labels. Influenced by music, it seemed an appropriate choice to house each genre (beer) within a boom box, a classically nostalgic music symbol. One thing that was clear from the start, this needed to be engaging, uber cool and become a piece of packaging that was hard to part with.