IceQueen

Mattéo Tabutieaux on 08/12/2020

Ice Queen is an elegant brand of French sorbet made entirely from organic products in cooperation with local and national farmers. These high quality, gourmet and fruity tasting sorbets are iced according to the rules of the art. The name Ice Queen is a play on words between Ice cream which means "ice" and Queen translated as "queen". As the sorbet itself is good, beautiful and iconic, I associated this brand with a queen for its charisma, beauty, image and strength. The charisma of the brand, the beauty and quality of the products, the chic image of the brand and the strength to dominate on the market. Ice Queen has an extremely simple logo to bring out the sobriety, nobility and naturalness of the products, but very impactful at the level of the symbol in reference to the taste of the sorbets.