Wedge on 08/05/2020
Mate Libre is a naturally energizing tea brewed with highly caffeinated yerba mate leaves. Consider it a major coffee kick without the bummer coffee crash. Outdoor enthusiasts, climbers, hikers, can't get enough of it. This key audience inspired the playful brand photography. The packaging design is simple, super functional, and pragmatic where each punchy colour connotes to a punchy flavour. Lined up on the shelf, a graphic stripe of colour catches your attention in a chaotic environment. See you on the mountain!