&Poca Chilli Jam

&Poca founded by two millennial foodies, on a mission to celebrate the Scotch Bonnet Chilli. Lovingly handcrafted in small batches with the finest organic ingredients, they guarantee the heat is done well. Delicious not viscous! We took great inspiration from the vibrant colours and the beautifully odd shapes of this variety of chilli. We wanted to help the client in their mission of celebrating the Scotch Bonnet. So a series of bold watercolour illustrations were created to communicate the taste explosion that you get with this jam. These appear on the packaging and throughout the brands identity. Deliverables include: Research + brand identity, logo design, copy, slogan, labels, packaging, illustration, print, promotional media, and shipping box.