Champ: "Come Prepared"

Sage Leopold on 07/29/2020

Champ, the newest line of top-quality DTC condoms and lubricants just launched onto the market. To overcome the often unpleasant experience of shopping for condoms, Champ created 100% all-natural top-quality products offered online DTC, delivered in discrete packages for an unparalleled customer experience. Madwell created a brand-new website featuring beautiful product imagery. Madwell also developed the Champ brand ID, which includes the name, logo, voice, and visual foundations which have inspired the creative behind the campaign. The “Come Prepared” campaign features original social ads and a Reddit video targeting consumers aged 18-34. The campaign strategy centers around a focus on brand awareness and reframing the conversation around shopping for “sex stuff” with a design that has a distinctly nostalgic feel—nodding to the past in a way that feels both familiar and fresh, a design that pervades the category now.