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Troo Healthcare, a private label supplement business, asked us to create a brand for a new company they were launching. We worked closely with the Troo Healthcare team on the brief. This collaborative approach continued throughout the project from the development of the brand name, Nutribl, and brand identity through to packaging, website, print collateral and exhibition design. The brand name is based on the primary offering of the business and is short and friendly, helping to position the brand as focused, modern and simple. The visual identity was developed from an initial moodboard on the concept of a capsule. The logo contains a single capsule, representing the supplement, whilst the visual language represents the variety and scale of the overall offering. The typeface is simple, confident and bold. John North, director of Troo Healthcare said: “Wonderstuff’s impact on the brand and their support throughout the development and launch at our London trade show has been incredible."