Responsible Whatr

ankur gupta on 07/15/2020

Responsible Whatr is India’s first natural spring water in recyclable aluminum cans. We worked with the young team of @responsiblewhatr and the eight-month-long engagement was 4:Ds first attempt at developing a premium consumer product right from scratch. Deliverables ::
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- Brand Name
- Identity
- Can Design
- Packaging Design
- Creative Strategy
- Brand Tone
- Copywriting
- E-Commerce website
- Art Direction & Photography
- 3D and Motion GFX
- Brand Launch Campaign
- Social Media Management Situation: In a category of confusion and misleading claims, the brand was riding on the strength of an exceptional product and a brilliant planet-saving promise. The main challenge was the product design (can), which would attract a million eyes throughout the country. Solution: We wanted the packaging to look at premium, contemporary, and inviting. Minimalism was the way forward and clean design was adapted. We used white color to highlight the purity of the water.