STUDENT PROJECT- re:

tim li on 07/12/2020

‘re:’, a cosmetic line that focuses on the longevity, artisticity and sustainability of our products by making them refillable, reusable and recyclable. The product line is proposed under paint producer Winsor & Newton as its next step into a new industry. The design is composed of lipstick, eyeshadow palette, facial moisturizer, refills, packaging and the system behind all that ensures an extended cradle to grave life cycle. ‘re:’ is designed with the mindset to revolutionize the current wasteful cosmetic industry with Winsor & Newton’s history as a market disruptor, its unparalleled expertise in color pigments and dedication for our future generations. These changes are made through a new form language that responds to the gender-inclusive future, the choice of natural and recyclable materials and an incentivized system to guide consumers to make responsible choices.