.AM

Sole Design on 06/29/2020

“.AM” needed a new approach, a translation of this calm and beautiful spirit. Tea is the final product, but the goal is to show the peace it conveys, to translate this peaceful belief to the people who will consume it. So in the case study I found a balance between the illustrative translation of the calm of the sea and its most intense color, blue. Thinking about this unique solution, I went on a modern path, with emotion and that is not linear for packaging. I defined two main patterns to embrace the side of the packaging, and I used a 1960's lettering feature to compose the logo that was going to print the box. Almost as a joke I developed a unique language for the box that is complete and allows you to read from different angles giving life to this fascinating project!