Amped | Turn Up the Flavour

Amped is a conceptual craft beer brand which amps up their drinks by turning up the flavours. Each beer embodies the songs you just have to play loudly, pairing them with specific types of beer to create a playful discovery: Pale Ale is Mr Brightside, the spicy IPA is Firestarter and the Amped Stout is Back in Black. The beer bottles have a reverse thread screw cap so when the consumer opens the bottle they are turning up the dial; releasing the amped-up flavours. Playful details surround the bottle, from volume dials that depict the intensity of the flavours to a sound wave inspired barcode.