Estrella – Flavoured Peanuts

Vivi Sumpton Design AB on 06/04/2020

Concept and design for a new product range from Estrella, one of Sweden’s oldest and best loved snacks brands. As flavoured peanuts is a fairly new product category in Sweden, the idea is based around the split bowl, clearly showing both the nuts and the flavours. The background is also split into two vertical colour fields, further enhancing the flavours as well as being a strong graphic feature on the shelf. Together with lovely photography the aim has been to create an attractive and tasty packaging that is as instantly recognisable in the shop as it is pretty lying around in your home waiting to be consumed. Enjoy!