Sabelli-Frisch Wines

Daniel Carlsten on 05/14/2020

Design concept: So, this winery makes low-impact wines or ”natural” wines as they are called. When Adam reach out to me he was very clear about wanting something minimal, not falling for the temptation of interpreting ”natural” in the way many of his peers do. (Homemade looking labels that plays on the idea of being small, independent, hippie or punk. The idea of using waxed tops was there from the start, as this brings the touch of a human hand to each bottle. We found a place that could die the wax in any color we wanted. Adam is a sucker for blue, so we went with blue. As for the labels, I had been looking for some time for a project where I could layer blind embossing with print, and found this project perfect for it. This way we can work with a really big logo, empowering the brand, while still being very subtle about it. The typeface is Futura. We tried some other stuff as well, but found that Futura with generous letter spacing had the effortless elegance we looked for.