Linda Canned Beans Branding

Be Marketing on 05/12/2020

The brand of products Linda is one of the main brands in the production of canned agro-industrial products of mass consumption of the Dominican Republic, with more than 50 years in the market. Among its products the following can be found: tomato sauce, ketchup, pear and peach nectar, pineapple juice, and canned grains — presenting the redesign proposal on the latter, which was designed with the intention of unifying the graphic line of the canned grains products. A cleaner design was taken into account by making the images of the grains more visible. It was intended to make each product noteworthy, thus making it able for costumers to differentiate them quicker whilst preserving the position, color and size of the original logo.