Roosevelt

scott maney on 05/08/2020

Roosevelt is a new, modern brand of dog food. It was named for Teddy Roosevelt and his unique take on the White House, love of animals and conservation, and his do the right thing mentality. Our core business is retail stores and this is our house brand. We needed something that felt true to the contemporary and unique vibe of our new stores and that differed from all the other brands of pet food on the market. We took visual cues from Andy Warhol and married that with a quirky brand voice.