Nesquik Redesign

neil sadler on 05/06/2020

We took an existing logo, assets and packaging and saw opportunities for taking the ready-to-drink category to the next level. The brand needed to go beyond a simple styling update of the old, still maintaining the bold yellow, iconic 'quiky' rabbit character that kids, teens and adults know and love. Beginning with the logo and leveraging the brand personality, the brief was to create an extendable language that can drive engagement and be more relatable to the generations looking for a brand to deliver both nutrition and fun. Beginning with core elements; name, rabbit and product identifier – iconic silhouettes created a foundation, juxtaposed to a simplified Nesquik logo. The product benefits show an extendable, adaptable and dynamic illustration language created to mimic the doodles of a target audience with the 'quiky' character, creating engagement and showing the nutritious values of the drink. We saw an immediate uptake with engagement on the business result!