THE COLLABORATORS REBRANDS FEEL GOOD DRINKS TO GIVE CONSUMERS A BETTER CHOICE FOR THEMSELVES AND THE PLANET

Caroline White on 04/28/2020

The Collaborators have repositioned and rebranded Feel Good Drinks to give it a more ownable and purpose-led proposition. The brief was to move Feel Good Drinks Co. on from its one-dimensional health message to a more holistic, wellbeing alternative. In the 24/7 complexities of modern life, where feeling good goes beyond just physical health, linking Feel Good with mental wellness and the natural world was a top priority, taking time out to clear the mind and to be ‘in the moment’. A refreshingly minimalist design, providing stand out and calm on a busy shelf fixture. They created an ownable logo – the smiling and peaceful ‘zen’ face – a flexible visual mnemonic incorporated into the brand name, and can also be used independently as a signifier, favicon and animation in the broader brand world. ‘kind to the mind’ to captures the self-care of taking time out to hydrate and drink Feel Good and stands for the 3% of sales Feel Good will donate to charitie