Skoutari olive oil

During the naming process of Skoutari olive oil, we selected the word “skoutari”, which translates as “shield” from Greek and derives from the Cretan dialect, borrowed from the lyrics of “Erotokritos” by Vincenzo Cornaros. “Skoutari” (the shield) protects the protagonist in the jousting that takes place to impress his beloved Aretousa, which works as a metaphor for the way the olive oil protects the human body due to its pharmaceutical characterisation. In the process of visualising the text of the scene of the jousting, the horses were selected as the main subject, as an indirect reference to the Cretan romance, the protagonist and his actions. Inspired by the ancient greek black and terracota figure ceramics, in terms of both colour palette and form, the technique of linocut printing was chosen to be used for the creation of Skoutari olive oil key visual illustration and the bottle was coloured accordingly.