West Berkshire Brewery were all set to grasp the booming NoLo alcohol market with a new range of flavourful, refreshing, alcohol-free beers. While they had the beers and name in hand, they came to Thirst to develop a brand which showed there was more to good beer (and good times) than booze. With new NoLo beers stacking up on shelves and filling up bar fridges, gone are the days where alcohol-free has to look healthy. As people flit between different occasions and choices, they only want the alcohol to be optional, not the image. With that in mind our new brand needed to be bright, bold and unapologetically alcohol-free. Taking inspiration from one of the many spaces the NoLo category thrives in - active refreshment - we borrowed from cycle culture to build Solo’s brand. With the feel of a sports strip, our pack combines contrasting colours with a strong wordmark and dynamic downwards-arrow device.