PSYCHO Wine Brand

Dmitry Moistsrapishvili on 04/13/2020

The elusive passion of all passionate about wines is embodied in the PSYCHO brand, where the unlimited palette of varieties and types of the most ancient drink has found a clear outline in black and white. Two lines of the brand Red Phobia and White Mania personify a subtle symphony of red and white wine. The closely intertwined human fears and manias suddenly acquired the physicality of the pictograms, each of which conveys one of four states: from light and blurred honey taste of the sweet wine to the saturated viscosity of the dry wine using the sharpness of the gradient — the more saturated the color, the more distinct the taste is. The minimalism of labels succinctly embodies the essence of wine, saves souls suffering from an incurable desire, from the torment of choice. The simplicity of black and white exhausts the meanings and attracts with artlessness.