Uniform collaborate with innocent to launch Shots. 

Lisa Hughes on 04/06/2020

Brand Design Agency Uniform revealed they are part of a collaborative team who developed Shots, the latest juice product range by innocent drinks. Uniform worked alongside their client innocent to create the product identity and packaging. The new collection variety of healthy juice shots have maximum impact both on the shelf and in taste. The range extends innocent’s premium juice selection, an evolution from the original smoothies that launched the successful brand. Amid arise in health-consciousness and with the wellness industry booming, people are seeking out drinks with functional benefits. The innovative new product range promotes the health benefits of daily juice drinking and will appeal to an audience who want convenient, high-quality healthy products. In order to deliver an innovative product identity and packaging design which is small yet impactful with real shelf standout, Uniform conducted in-depth research and development to create sustainable packaging.