Baeza Wigzell - Gin infusions

Simren Degun on 03/04/2020

With their range of innovative flavoured gins, Baeza Wigzell Infusions are recent newcomers to the gallery of UK alcohol brands. We designed a series of vibrant bottles that have a real visual punch to help them stand out in an already busy marketplace. The founder of Baeza Wigzell has a Portuguese heritage, so we created illustrations to not only reflect this through colours, but also give the viewer a sense of the flavours in a subtle way. The illustrations also create a sense of momentum, to reflect the shaken and infused nature of the gins. Competitor gin packaging typically consists of typography only, with minimal use of colour. We distinguished Baeza Wigzel with a bold, vibrant and illustrative feel. Our aim was to stand out amongst the plethora of existing gin brands and also to attract typically non gin-drinkers to try an infused version of gin by creating the look and feel of a cocktail.