Widarto Impact creating brand design & packaging for JOOS STOP! Juice drink
Widarto Impact on 02/21/2020
PROJECT INFORMATION Joos Stop is a new startup for juice drink products. In Asia in particular, we meet very many juice businesses in every country. But the thing is, it's hard to remember one of them. This certainly affects the value of the existence of the brand, which in the long run affects the life span of the brand. SOLUTION We give the name JOOS STOP which is taken from the mention of the word JUICE. It looks fun and is different from other juice brands. JOOS also has the word JOS which means great. Which if combined means; stop, enjoy the sensation of our great juice. In the logo, we make the drip juice symbol as a STOP sentence representation of an exclamation point (!). This is a symbol that is easy to accept, easy to associate, pleases, attracts the eye, represents the business category, vision and is certainly easily applied to various brand communications.