Centrum | Branding + communication

78 Design on 02/18/2020

Chaitanya Foundation’s townhouse apartment in Gandhi Nagar, Chennai (India) is right in the heart of the city. Surrounded by everything in the city, Centrum is essentially a landmark, a nexus that connects you to all else. Defined by Chaitanya’s excellence in quality, location, amenities and class, Centrum is a hub of all things luxury. The brand identity of Centrum evolved out of this connection brings everything in the centre to where Centrum proudly starts. The directional arrow converges to the centre, with outer curves representing luxuries and amenities all directed towards one point.