Widarto Impact delivering sustainable packaging design for Riesco Natural Iced Cream
Widarto Impact on 02/17/2020
Ice Cream is one of the product development of the Riesco Company. One of the company's visions is to reduce plastic waste from packaging. Therefore, all Riesco product packaging is made from food-grade kraft paper. For Ice Cream products, Riesco Company believes in making ice cream from premium natural ingredients and low sugar. This is what makes Riesco has a premium taste and is safe for consumption by all ages. We help Riesco to create packaging designs which represent a natural, premium, attractive and exhilarating look when consumers see it. We designed 3 illustrations of botanical patterns as the main illustrations attached to the packaging. To support the impression of premium, we make a minimalist design and gold finishing. As a differentiator for each ice cream flavor variant, we distinguish through the color of the label on the package.