Yucatan Brewing

Marcin Rzymek on 02/11/2020

A Self-initiated branding and packaging project for local brewery opening in Phoenix, Arizona. Yucatan is a startup brewery launched by two friends passionate about beer and wanted to bring something new to the industry. Sam & Nich bored by the regular retail beer decided to open their own beer business. Yucatan delivers flavored beer inspired by Mayan Culture. The idea of connecting the owner's passion around ancient cultures, Mayans in favor, with the company professional activity, becomes our goal in this assignment. The scope of the project includes brand and product naming, positioning, brand identity, merchandise, other brewing collateral and packaging for Yucatan's first product Lines prepared for retail: Mighty Hawk, Lethal Snake, Proud Iguana, and Great Macaw.