Marsden/Mee on 02/11/2020
TOTM makes organic and sustainable sanitary products for women. It is a disruptive brand that aims to normalise conversation about periods and create an open, supportive and empowered online customer community. The brand places great emphasis on the importance of its organic properties, which are beneficial to both the body and the environment. The TOTM packaging instantly communicates the key aspects of the TOTM brand proposition: organic, bold, proud. It challenges conventional stereotypes of what an organic brand should look like, using vibrant colour combinations and contrasting patterns inspired by shapes and patterns found in nature. Individually each product is distinctive, and as a collection, it has stand-out shelf-appeal. The packaging is designed to drive new online dialogue between TOTM and its customers, intentionally bold and suited to social sharing, making a powerful statement about the values and attitude of the person sharing it.