PB Creative Collaborates with Rexona for Global Teen Launch
PB Creative on 02/07/2020
London based brand design agency PB Creative has continued its partnership with global FMCG brand owner Unilever, to create a new Rexona (Degree in the US / Sure in the UK) anti-perspirant range for the teen market. Keen to launch a suite of anti-perspirant products tailored specifically to keep teens feeling fresh, the Rexona brand team has pioneered a range that targets teen boys and girls by speaking their language whilst providing reassurance to parents through the derma stamp of approval on pack. Building on this strategy, Unilever partnered with American Idol creator, Simon Fuller’s global pop group, Now United (NU), for a limited edition variant that complements the new range. The new limited edition Rexona Now United unisex design uses colours inspired by the Now United logo. The full range sports a dynamic on pack aesthetic that evokes movement and energy with strong range navigation across four variants; Polar Kick, Daisy Power, Fresh Spin and Fruit Spin.