Baby detergent packaging concept

LIL’LAMB brand reflects the idea of a newborn innocence . It offers granulated and concentrated 0+ detergent based on Marseille soap XVII century’s formula composed of three natural ingredients: olive oil, spring water and wooden ash. This harmless remedy could be used as universal cleanser for hand and machine laundry, toys, fruits, surfaces, stain remover, softener. One product instead of six. Brand mission, more is less, was the main inspiration for the packaging. Using cardboard boxes for granules refills, durable ceramic accessories and reusable dispenser helps save plastic, money and planet. Less ingredients, less refuse, less footprint.