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Dual purpose for a higher purpose packaging

Amount of packaging waste that’s left behind by consuption is a serious threat to our environment. This packaging bag for our 100% recycled toilet paper is a small step toward keeping things from going down the drain fast! Besides serving as a packaging, it is also a 100% recyclable waste bag. Its dual use has a higher purpose because in Violeta we believe that packaging does not have to be wasted. Instead, it can be used for waste disposal. So say goodbye to overproduction and minimise the excessive and harmful use of plastic. We hope our project will inspire other brands to start rethinking how their own packaging can be designed in a more sustainable way and consumers to start thinking of possibilities to use all sorts of packaging as waste disposal bags, if possible. Start treating environment in the way that is deserves and welcome sustainable change by making small steps in responsible direction.

Dual purpose for a higher purpose packaging


Ivan Tanić Ivan Tanić

Project Type


Additional Credits

  • Creative Director - Ivan Tanić / Saatchi&Saatchi Croatia
  • Art Director - Nebojša Cvetkovuć / Saatchi&Saatchi Croatia
  • Senior Copywriter - Nebojša Cvetkovuć / Saatchi&Saatchi Croatia
  • Client Service Director - Robert Pešić / Saatchi&Saatchi Croatia
  • Marketing Manager - Dijana Bilić / Violeta
  • Marketing Director - Ljubica Stojić / Violeta


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