JOIN US: Dieline Conference 2022 @ Advertising Week NY – Oct 20th

Widarto Impact creating sustainable packaging design for RIESCO Chocolate wafer

Riesco is a thick chocolate wafer with 4 flavors. As a new contender for the wafer category, Riesco certainly needs UNIQUE TOUCH so that potential customers are interested in buying Riesco wafers. CHALLENGE The challenge for this project is that there are currently too many wafer brands in the store. Certainly not easy to be able to turn the minds of consumers with a new brand. SOLUTION We chose the RIESCO brand name, which in Italian means I can. Riesco itself is a sentence that is easy to say, remember, sound friendly and crisp and can enter all market segments. This makes it easy if Riesco wants to create products for certain markets in the future. We want companies to feel confident about this brand. Once again, I CAN.