smör butter

Mousegraphics on 01/22/2020

Our client asked to be differentiated within a visually overloaded market and gave us a name which inspired our design approach: smör is the Swedish name for ‘butter’. We created a logo that transcribes the initial S to a visual reference to the rolling spires made by a knife on the butter surface. We created a special porcelain container that elegantly imitates a piece of butter and so completed the identification of all things butter with our client’s “smör”.