Asda Plant Based
OurCreative. on 01/16/2020
Independent design agency, OurCreative. were tasked to create an eye-catching and inclusive brand identity for Asda’s new plant-based range, spanning multiple food categories. Individually crafted product titles and cheeky tone of voice communicate bags of personality, reflecting the different flavours of each product. The eye-catching brand colours mean this design cannot fail to be noticed. The in the moment photography and naïve illustration style are a flavour celebration of all things plant power, capturing the vibrancy of Asda’s newly created products, encouraging a healthier nation to eat the rainbow… it’s sure to attract even the most committed carnivores!