Asda Plant Based

Independent design agency, OurCreative. were tasked to create an eye-catching and inclusive brand identity for Asda’s new plant-based range, spanning multiple food categories. Individually crafted product titles and cheeky tone of voice communicate bags of personality, reflecting the different flavours of each product. The eye-catching brand colours mean this design cannot fail to be noticed. The in the moment photography and naïve illustration style are a flavour celebration of all things plant power, capturing the vibrancy of Asda’s newly created products, encouraging a healthier nation to eat the rainbow… it’s sure to attract even the most committed carnivores!

Asda Plant Based


Mike Johnson OurCreative.

Project Type


Additional Credits

  • Creative Director - Jon Dignam
  • Design Director - Gareth Ball
  • Senior Designer - Joe Wallis
  • Account Director - Sara Pollard
  • Illustrator - Chris Charlton
  • Production - Paul Porter


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