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Ponet Spirits - Telegram Mezcal

Ponet Spirits is a collective of explorers, creatives and artisans from Belgium, collaborating with Master Distillers to deliver seriously superb spirits. The latest addition to their portfolio is an exquisite, traditionally-made Mezcal called Telegram. The challenge was to create something that reflected the real craft, quality and provenance of the product but break away from the traditional geometric look of Mexican Mezcals. We needed to give Telegram a more European, premium feel for the discerning Ponet Spirits drinker. We took design inspiration from telegrams themselves and the mechanical devices used to send them, paired with the tagline ‘A transatlantic love story’ for an elegant, historical and romantic feel. A golden hummingbird asset (the bird that pollinates agave), a traditional Mexican patterned border and a background inspired by both the agave plant and a compass rose, come together to represent the product’s authenticity.