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Brewed for adventure: Big Mountain Brewing Co.

Big Mountain Brewing Co. founder and professional rock climber Jack is an outdoor enthusiast and craft beer lover from Yorkshire – and whilst Chamonix was fulfilling his need for adventure, he quickly realised that the choice of beer was limited. He started brewing at home and eventually Big Mountain Brewing Co. was born. Before their rebrand, Big Mountain were known as a microbrewery. They came to us with ambitions to move to bigger premises and open a bar in Chamonix, with a view to becoming the craft beer for France (and eventually export too). They needed a brand that took them from a microbrewery to a national craft beer. Our challenge was to elevate Big Mountain for this next phase of growth, refining their identity with a more premium, aspirational, mountain lifestyle feel.