Mighty Fine Almond Dips

Mighty Fine are a big, bold brand with a heroic spirit. Until now, they just didn’t have the ‘larger-than-life’ visual language that suggested so. With the launch of their latest innovation, Skinny Coated Almond Dips, they asked us to turn up the volume to 11 on their brand and packaging design. With the shift in consumer purchasing trends towards dot com rather than bricks and mortar retail, we identified Mighty Fine needed a brand and packaging design solution that worked as well on online as it did in the supermarket confectionary aisle. The final design oozes iconicity and simplicity with its confident bold typography, super-scaled product watercolour illustration and punchy colour coding across the range. Mighty Fine’s Almond Dips are available now and are already being stocked by Amazon, Ocado, Sainsbury's and a number of healthy convenience food stores.