Vrachoritiko – Ouzo and Tsipouro Packaging
George Probonas on 11/26/2019
The new packaging should be able to stand out among numerous products of local competition and at the same time to convey all the qualities and values that characterize the successful brand of West Greece. During the design process, my goal was to bring out a Greek aura in a modern minimalistic way, avoid using all the clichés that someone can meet in packaging of traditional Greek products. I decided to design a simple but memorable packaging, following the established color codes of the specific category of alcoholic drinks; Greek blue for ouzo and black for tsipouro. As a dominant element of the label, I chose a simple geometrical design of the letter “B” which is the initial letter of the name “Vrachoritiko” in Greek language; “Βραχωρίτικο”. The main inspiration for the design of the key visual was the simplicity of the Greek scenery and the minimalistic style of the Greek modern art, resulting in a strong visual element.