Challenging organic modesty with a bold skincare brand

The organic skincare world has a tendency to opt for a look and feel that’s humble and down to earth. Life, Scandinavia’s leading supplier of products and services within health and wellness, wanted to challenge “modesty” by infusing a dose of attitude to their new product portfolio. To do just that, Body & Soul – a line of nourishing skincare products enriched with natural and organic ingredients, embraces a look with a bold and unique character. The result was everything but modest. Creams, oils and soaps were given a personality based on their properties and the look was a harmony between bold, minimal and a naturally effortlessly chic design. Not to mention, the Body & Soul has become increasingly successful and a true hero on the shelves!