Isle of Mull Scallops

Back in 2010 Isle of Mull Scallops approached us to create a brand that would build on their reputation of quality seafood and visually speak to both public and suppliers. We delivered a new visual identity, labeling, packaging and a set of branding tools that fitted their brief: family focused, authentic, honest and of course a delicious Scottish delicacy. The logotype and woodcut illustration are designed to make a bold statement on the packaging and signage with the typography conveying a direct message of what the company produces in a contemporary way. 2019: We revisited this project by looking at ways to cut back on the plastic packaging previously used by 75%. With a new vacuum pack that can be sealed when purchased at the fishmongers or as soon as its landed to keep fresh for longer or frozen without damaging the meat.