The Sauce By Manu

The designers of Boxer & Co. were completely thrilled (and slightly star struck) when Australian Celebrity Chef Manu Feildel came to them with his innovative fresh sauce idea. Manu is a perfectionist in his cooking and the agency knew that that had to carry through to the branding and packaging. The agency's design journey included naming, strategy, brand creation, packaging, photography, website and social media content generation. The idea behind the creative is ‘The Man Behind The Chef’. A serious portrait captures the professional chef. This is then interlocked with a more playful image, showing us the fun and charismatic clown that Australians have come to know and love. The pastel palette communicates the freshness of the product, while punches of bright eye-catching hues add shelf-shout. Touches of sophisticated calligraphy are a nod to Manu’s French roots, while fresh ingredients are loosely scattered as if thrown onto your kitchen bench ready to be used. Bon Appetit!

The Sauce By Manu


Gwen Blake Boxer & Co.

Project Type


Additional Credits

  • Senior Designer - Timothy Meredith
  • Creative Director - Mark Haygarth
  • Photography - Rob Palmer
  • Finished Artwork - Jan Macik
  • Account Director - Gwen Blake


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