PB Creative Unleashes Axe's 'Wild' Side!

Tapping into the growing trend of naturally inspired products, the AXE brand team collaborated with global strategic design partner PB Creative, to create ‘WILD,’ an exciting ‘on trend’ range comprising new bodyspray and bodywash products. The disruptive aesthetic driven by the unusual fragrance ingredients; Green Mojito & Cedar Wood and Fresh Bergamot & Pink Pepper challenges category norms whilst reflecting the true character of AXE and staying relevant to its target consumer group (16-23 year-old men). PB has created an assertive range design that truly reflects the brand’s personality and energy with contrasting yellows and pinks against a bold green to pick out the different fragrance variants and encourage consumers to unleash their naturally wild side!