Master Pig - Chopped Pork and Ham

Tao Graphic Design Studio on 10/31/2019

Unlike traditional Chinese canned luncheon meat, the target group of Master Pig is youth in cities. This group of people have stronger consumption power and wider acceptance. To enable Master Pig to have a higher recognition, the design of the VI and packaging is comparatively bold: A white pig with a big round belly. He has no hands, and does not talk, communicates only through eye contact. He has an independent character and attitude. He looks happy, casual but not childish. "Signal Compressed" font was selected in the design, it is humorous, casual and industrial. Chinese type is designed according to the English font.