Kirkstall Brewery's Contemporary Floral Beers Inspired by Cistercian Monks

WPA Pinfold . on 10/04/2019

In an overcrowded market where brand identities are starting to merge, we at WPA Pinfold, designed a range of craft beer cans which created a unique positioning for Kirkstall Brewery, giving it immediate impact and credibility in the off-trade market. The design is inspired by the style of illuminated manuscripts produced by the Cistercian monks who inhabited Kirkstall Abbey, near the brewery's location. The historical references are deliberately juxtaposed with the crisp and clean overall design, which uses simple typography and strong colours to achieve a unique brand identity but at the same time used a design which underpinned the brewery's philosophy. The result? An outstanding, premium brand that consumers love and can easily identify on shelf, with a surge in sales to prove it.