Momo - Smartphone Case Packaging

Equal Parts Studio on 09/30/2019

We designed a new brand identity for Toronto-based tech accessory company Momo Case, inspired by 70s posters and textiles. The custom curvaceous wordmark where the m’s hug the o’s to convey a sense of protection and textile-inspired patterns combined with the moody palette make for an identity that’s meant to attract young consumers with a vintage fashion sense. The new packaging features the groovy logo, alternating patterns in the trays, a custom die-cut, and metallic foil accents. The final look makes a bold statement and the products really stand out in various retail environments next to the homogeneous competition.