Cold Town Beer
Thirst Craft on 10/12/2018
A new craft beer in cold town. Our client had a vision to set up a new craft brewery in the notoriously chilly city of Edinburgh. What they didn’t have was a name, positioning or brand for their new venture, cue Thirst… Cutting Through a Cluttered Category. With over 2,000 breweries in the UK, the category has never been busier. The shelves and bars are swamped with wild names and abstract illustrations to decode, so much so that consumers who come to the category looking for choice can often end up feeling paralysed by it. With our single-minded positioning, we wanted to silence the noise through strong simplicity; we wanted to call a beer a beer. Brrrr….it’s cold in here Inspired by a contemporary interpretation of Edinburgh’s ‘Calton’ Hill which literally means ‘Cald Toun’ in old Scots, Cold Town Beer was born.