Strangelove Lo Cal Sodas

Melbourne-based StrangeLove is an unconventional drinks company. While the market for kombucha and kefir was soaring, the soda market was saturated by sameness (and sugar). There was an opportunity to disrupt. The packaging had to do a lot of work to help communicate the brand’s difference. Low in sugar, high in flavour (think cloudy pear, yuzu and smoked cola) this range needed to maintain StrangeLove’s challenger spirit, yet the audience was more adult and sophisticated. Exploration took us back to the origin of sodas. Historically small-batch brewed in apothecaries, we embraced cues from the glory days of 1960s, 70s and 80s.