Honey on the branch
Pica Packaging Design Lab. on 09/05/2019
Honey on the Branch chooses the honey of Xinjiang Dark Bee which dwells only in Xinjiang region. The design team picks black as the base color to show this distinctive feature. The bees gather honey in the valley of Tianshan Mountain, where phoenix lives according to ancient myths. The team draws an illustration about phoenix, and melt the snow mountain into the logo artfully. Unfolding the package, customers would surprisingly find that the honey is hidden in the flower, which result from the team's die-board design.