Thirst Craft repositions Cù Bòcan to unlock the unusual
Thirst Craft on 09/03/2019
Subtly smoky and surprisingly sweet, Cù Bòcan is an altogether unconventional Highland Single Malt. With such a strong product at its heart, we knew the brand needed to do what Cù Bòcan did: it needed to unlock the unusual. Targeting a more modern whisky drinker, our bespoke multi-layered bottle is inspired by the different forces that interweave in order to unlock the unusual, while an organic, curved label suggests our signature wisp of smoke. Cù Bòcan’s layers and textures transcend seamlessly off pack to create a rich visual and tactile world that unlocks the world of whisky to a whole new audience.