Onfire Design on 08/19/2019
This ain’t your grandma’s bran! Hubbards has been the No.1 muesli brand in New Zealand retail since 2014. As part of a new business strategy designed to see the next stage of growth, Onfire were tasked with not only refreshing the brand identity but design the packaging for the first product in this next stage, Bran-ola. A product that combines Hubbards breakfast food expertise with their flair for making amazing granola’s to create a hybrid bran product...that doesn't taste bland! While the iconic box shape was retained, all graphic elements were refreshed to move from a brand that was a 'local hero' to 'next generation'. With short, sharp and punchy copywriting that got right to the point about taste and brown card stock was used to underline this statement - cardboard on the outside, taste inside. Big, bold typography and neon colours are a brash announcement of its arrival in the bran category.