Rebranding for rejuvenation brand of SAM Mineral Water
Widarto Impact on 08/04/2019
SAM Mineral Water is a mineral water manufacture from East Java, Indonesia. To be able to face the challenges of the times and gain market sympathy on retail shelves, SAM mineral water rejuvenates the brand by making changes to the brand system and packaging design. This new branding conveys the company’s focus on rejuvenation and a new passion for growth. The change from blue to pink to give a new spirit color and become a differentiator with competitors in the market. The new logo includes a mountain element as a source of SAM mineral water created. The new branding will appear on the packaging, as well as advertisements, websites, and corporate social channels. Looking ahead, the new “SAM” logo will also be displayed on the exterior and interior signboards, banners in a minimart, banners, and others.